An Overview of the Hoody The Hoodie - Where Did It Come From?
Reference: G Star Shirt.The modern day hoody as we know it today can be traced all the way back to the Middle Ages of Europe when a hooded cowl was worn by monks.
The re-emergence of the hoody in current times can be traced to the pre-World War Two era where it was favored by workmen in unpleasant environments e.g. warehouses, as a defense against the wind and cold. The Champion company saw the opportunity and was one of the first producers of the hoody and this promoted its popularity amid the working class.
The fascination of the hoody eventually spread beyond the harsh environments of windy warehouses, assisted in part by the designer Claire McCardell, who included the hoody in her fashion lines.
The modern day popularity of the hoody, and the extent of it’s adoption in every day life, probably dates back to the 1970s and the hip hop culture. The hoody provided cover and instant anonymity and is ideal for criminals. This gave the hoody an edgy cool. Popular culture quickly used this motif. For example the hoody was a central icon in the movie ‘Rocky’. The hoody gained kudos as a gritty urban clothing item before very long. The hoody has since been adopted by the urban poor in both the UK, the USA and parts of Europe. and has gone on to be an extremely popular and pervasive garment.
Several firms now design and create hoodys. A celebrated case in point is the G Star range of hoodies - check out this example G Star Mens Hoody.
